World Wide Fund for Nature (WWF) has unveiled its #iProtectTigers campaign with UK ambassador Anna Friel, to promote the launch of personalised children's book The Tiger Protector, as well as the charity's new Christmas advert titled The Tiger in Suburbia.

The British actress has written an open letter to her daughter, Gracie, enlightening her on the importance of becoming a Tiger protector with WWF this Christmas. Friel commented 'A good bedtime story can stay with you for life. It can inspire, educate and spark that little bit of magic in the world – something I think we all need at the moment. Being the next generation to protect endangered species like the tiger, it's really important to me that our children feel a connection at a young age and understand that they can personally make a difference. A good storybook like The Tiger Protector and getting involved in the #iProtectTigers campaign is a great way to inspire them and us'.